Enough with the fun, entertaining ads from Cannes. Here’s a difficult, depressing one that won a bronze Lion in Film–lg2’s “Don’t Give a Damn” for SAAQ, the state-owned road-safety organization in Quebec. Like many road-safety ads, this one follows a reverse chronology, from a child’s physical therapy back to the moment of his catastrophic injury…

from Social Media Expert http://ift.tt/2sVGaeY