Ikea. We’ll always think of the furniture retailer’s quirky and fun executions. But in its home country of Sweden, agency ?kestam Holst is making an effort to show that the brand isn’t all frills and froth–and that it knows families are more complicated than that. Its latest “Where Life Happens” spot, titled “Coming Home,” follows…

from Social Media Expert http://ift.tt/2pkSF3F