With its wretched Kendall Jenner ad, Pepsi famously hit a new low among brands paying lip service to social causes. So, where does the brand go from here? At the most basic level, it can stop pretending to make the world a better place–or start genuinely doing so. Two agency creatives have come up with…

from Social Media Expert http://ift.tt/2paiEKy
via IFTTT

Advertisements